HOW MARVEL BECAME A BUSINESS SUPERHERO
On Dec. 31, 2009, Disney finalized the purchase of Marvel Entertainment for US$4.3-billion. Disney is known as the world’s purveyor of fairy tales, but not everyone knows Marvel’s Cinderella story. Just over 10 years ago Marvel was a bankrupt company, searching for a hero to save the day. The saviors came not in the form of a Prince Charming but rather as a web-slinging teenage misfit, a group of mutants and a scientist who turns green when he gets angry. Not to mention a group of brave executives who resuscitated the one power those iconic Marvel characters had all always had — the power to make money.
Peter Cuneo became chief executive officer of Marvel in July 1999, brought in by Isaac Perlmutter, a power player in the toy industry whose company had just taken Marvel out of bankruptcy.
Read more here…
Quite an interesting story indeed. What you you think? Which comic house do you prefer Marvel or DC? Not to get off topic, but did you know that DC took it’s name from 1937’s Detective Comics? DC released the most valuable comic of all time in 1938 with Action #1 Comics starring none other than Superman, with Marvel releasing its first comic title in 1939, featuring Human Torch and Submariner.