CNN.com: The Walt Disney Co. announced Monday that it has agreed to purchase comic book and action hero company Marvel Entertainment for about $4 billion.
The deal pairs a comic book publisher that just recently began to produce its own movies with one of the largest international media companies in the world.
“This is perfect from a strategic perspective,” Disney Chief Executive Robert Iger told CNNMoney.com. “This treasure trove of over 5,000 characters offers Disney the ability to do what we do best.”
The deal would give Disney some content that appeals more to boys, a market it has been looking to develop, Iger said. Disney XD, a television station and video game unit, already had a deal with Marvel to use some of the comic book company’s action heroes in its content.
Read more here.
WOW! $4 Billion is a lot of money. I think this will actually be a really good thing for Marvel and Disney. I wonder what Disney will plan to do with Marvel and their chacters?
Are you a Marvel fan?