Ashley Eckstein started picking up on it three years ago.
The voice of Ahsoka, Anakin Skywalker’s plucky Padawan on Cartoon Network’s hit animated series “Star Wars: The Clone Wars,” Eckstein had just started attending conventions to meet and greet fans, when she noticed something strange.
“There were women, everywhere. It seemed that [the people] coming through my autograph line, it was 50/50 male and female,” said Eckstein. “Then I went online to find merchandise for me to wear and…I couldn’t find anything. I started doing my research and found out [Lucasfilm] didn’t really make merchandise for women.”
Eckstein quickly hatched a plan and partnered with The Araca Group to create Her Universe, a line of female merchandise. While there have been a few items made for ladies in the past, like Junk Food’s retro baby doll tees, it’s the first Star Wars product line specifically targeted at the growing legion of Fangirls drawn by the power of the Force.
READ MORE HERE
I’m surprised that this is a surprise … I’ve been a SW fan for most of my life – I LOVED Princess Leia – and , yeah , I happen to be female. A lot of my female friends are also SW fans. Without the need of a ‘female franchise’. What do you think of this?
Join us in the forum to discuss!