blogs.coventrytelegraph.net: TWILIGHT MANIA is an inescapable part of the entertainment world at present, with the second film New Moon doing record-breaking box office business on its debut last weekend.

As I mentioned earlier, there are plenty of other vampire film projects lurking in the shadows, ready for their turn at sparkling in the spotlight.

But not everyone wants to leap on the bloodsucking bandwagon. Marvel Comics says it will avoid any cash-in projects.

The publisher’s editor-in-chief Joe Quesada says they won’t be capitalising on the teen craze for vampire romance.

He told Comic Book Resources: “No. It’s not something we’ve actively looked to saying, ‘How do we get our own Twilight?’ I think that’s fool’s gold.

“It’s the same thing when you look at Harry Potter. It’s very much the same concept as X-Men, except you replace magic with mutant powers. But the whole school aspect of it has it all there. If you dig into Twilight, you’ll see some themes of the stories we already do, but I think it’d be foolish to chase that trend.”

He added: “I’m not saying we wouldn’t do a vampire story here or there. We’ve done them in the past. But we wouldn’t say, ‘Hey! We want to capture that Twilight audience!’ because I don’t think it’s the prudent thing to do, because by the time we catch up, a trend like that could be over. And it exists because they caught magic in a bottle.

More here

I agree, they shouldn’t follow the trend. One thing is that there’s a bunch of twifans in love with vampires, but “twi-vamps”, not Blade. You can’t throw a Marvel project at them to like, the young ones might not even know what comics belong to Marvel, and there’s comics that should stay comic and not become movies. Don’t take advantage because you never know what may happen 🙂

What do you think? Should Marvel follow the trend? If so what would you like to see?