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Lost begins its final season in 2010, but you may have noticed there hasn’t been any preview footage airing on ABC. You’d think the network would want to tout the long-awaited conclusion. Actually, show runner Damon Lindelof insisted that they not reveal any footage of the final season.

“I think even a single scene from the show would basically tip what it is we’re doing this year, and what it is we’re doing this year is different than what we’ve done in other years,” Lindelof said in a group interview on Nov. 16 in Los Angeles, where he was promoting the Star Trek DVD and Blu Ray. “That is the marketing strategy that we are trying to impose upon our masters. I can’t unequivocally say that we will be able to hold the embargo all the way up until the actual premiere, but it’s pretty cool that we’re not showing anything as late as November, so we’ll see. I think once the show actually starts, once we’re back on, then we’ll start showing people what we’re up to.”

Read more here.

What do you think about their decision to withhold footage until right before the premiere of the new season? Personally, I think that it’s brilliant. They’re right – everyone will speculate over every single frame of film. How excited are you about Lost’s return with the final season next year? Are you sad that it will be coming to an end?